About Bianca

Founder, The White Room

The White Room is a boutique property and hospitality business working across development, design and operations in Sydney and Byron Bay.

For more than fifteen years, I’ve worked alongside my family across residential property, hospitality and boutique accommodation—acquiring, developing, renovating and operating places from beginning to end.

I’ve always been drawn to the whole life of a place: recognising its potential, seeing it evolve and continually finding ways to improve it. My approach brings together design, commercial thinking and long-term stewardship, working with talented people who share a commitment to creating something meaningful and enduring.